Ebusiness Interactive

The Hummingbird Project

by sandeepbansal on June 25, 2009

in Social Media, Twitter, Web 2.0

OK, in order for me to write about, advise for/against, or propogate the use of Twitter in any form to our clients needed me getting firsthand experience.  (Not that it’s not required for anything else that we consult about)
Twitter, on some level, is creating a lot of confusion among brand marketers (especially the markets that [...]

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Dunkin Donuts launches new facebook marketing campaign

by sandeepbansal on June 20, 2009

in Social Media, Web 2.0

Dunkin Donuts recently launched a new campaign that rewards offline activities, with online presence.  It’s not often that an interesting mix is created between the two, but this campaign looks like it’s set to rock.
Basically, in relaunching some flavors of their immensely popular Coolatta range (which incidentally is a summer drink) they ask you to [...]

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Facebook adds interactivity to its advertising

by sandeepbansal on June 4, 2009

in Facebook, Post Click Marketing, Social Media, Web 2.0

Facebook now offers a unique interactive feature on its advertising messages. If you are promoting a facebook page or group or an event, the viewers have the option of signing up as a fan/join the group/RSVP with a single click, within the ad. I have yet to log in to this system [...]

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What is Post Click Marketing?

by sandeepbansal on May 19, 2009

in Post Click Marketing, Web Site Design

How many of us marketers give enough importance to a consistency in the advertising message through a user’s experience? Once we advertise on any online medium, how do we ensure that our clicks are generating maximum throughput for us?

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Going for a movie? See you at Facebook!

by sandeepbansalMay 18, 2009 Facebook

In a first of sorts, Warner has tied up with facebook to launch a special edition director’s cut version of the movie Watchmen. The blu-ray version of the movie will have capabilities of sharing the movie and comment on it in real time with your facebook buddies.
What it means is this – Every friend [...]

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Content rules!!! What’s in it for me?

by sandeepbansalMay 18, 2009 Reputation Management

There are over 120 million blogs vying for attention from visitors of all age, creed, color, sex, nationality. What started off as an innocous way of publishing “what am I doing” has become one of the biggest strategic milestones in the execution of a successful online marketing plan. What is it then, [...]

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Schmoozing on the Web 2.0

by PratitiBasuChanardMay 17, 2009 Social Media

Working the Net

If you haven’t been marooned on an island the last few years, you would’ve noticed- networking has gone digital. Handshakes by buffet tables and business cards exchanges over cocktails are giving way to Linked-in messages, Twitter Tweets and Facebook Wall Posts (not completely, thank goodness, I still enjoy my occasional free lunch and [...]

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4 Key elements of effective web page design

by sandeepbansalMay 13, 2009 Web Site Design

Every web page is designed to serve a purpose. Every visitor is expected to take an action after going through the web page, whether it is an action as simple as bookmarking it or lead the user to another link, or as complex as entering a credit card number to make a purchase. What are the key elements to consider for every single web page that make it effective and persuade your visitors to act as you desire. Read more to find out.

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Social Media Marketing – OK I am ON, where do I start?

by sandeepbansalMay 13, 2009 Social Media

We hear of one new social media site launching every week in some corner of the world. Which ones of those are most effective for your kind of business? Does one size fit all? Probably not, so where exactly do you start your Social Media Marketing initiative? Read this post to analyze the steps involved in developing your first social media plan.

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Reputation Management – Yes, it matters!!

by PratitiBasuChanardMay 12, 2009 Reputation Management

In the past, gossip and hearsay was at worst what a company could fear from a disgruntled employee or an unsatisfied customer. In extreme cases, there may have been an occasional public rally or an infamous lawsuit (McDonalds coffee episode). However, as digital platforms become increasingly accessible and easier to navigate, these complaints are now [...]

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